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Market Sizing

Why Bigger isn’t Always Better: Thoughts on Market Sizing

Why Bigger isn’t Always Better: Thoughts on Market Sizing

Posted on August 11, 2017August 11, 2017 by Billy Lai

More often than not, the market sizing slide in a start-up’s pitch deck is useless. The problem is that founders view market sizing as as an exercise to strictly answer the following question(s): Is my market size greater than $1…